An email sent to a popular pro-White news magazine* by a person dedicated to opposing White geNOcide. He lays out the basics quite well.
Our view is that the assault against Whites today is a form of genocide under United Nations’ definition of genocide.
Like the advertising industry, anti-Whites have achieved their success not by reasoned arguments of the sort we pro-Whites have done so well and with such notable lack of success, but by repetition of “racist, racist, racist” until now that word springs automatically into the minds and onto the tongues of most Whites whenever they are offered any non-liturgical observation about race.
We hope to eventually achieve something similar but opposite: when the subject of race arises, we want Whites to immediately think “anti-white” and “White Genocide”!
This requires repetition of those terms wherever we post, since as with the pejorative “racism,” it is by repetition of the audible and visual forms of terms that they are implanted in minds. Only by their repetition will visitors to your site (as I was, when still a racial liberal) likely even spot the terms at all, amidst all the posts that pretty much employ the terminology of the anti-Whites!
So I and other Bugsters make an effort to repeat those terms several times even in a single post, instead of, as in ordinary writing, searching for a different term each time!
Also, we often place at the end of our posts if appropriate (and we tend to usually think it is) the statement, “Anti-racist is a codeword for anti-White.”
*This email was sent to Jared Taylor (or possibly to his staff) at American Renaissance as part of a request for more leniency for us bugsters to post comments on Amren that contained our repetitious Mantra phrasings.