Canadian study calls for more non-Whites in adverts.

A new study says that Canadian TV adverts are too White; Professor wants more non-Whites.

The study conducted by professor Shyon Baumann was done at the University of Toronto, where he examined nearly 250 prime-time, food-related adverts that ran on CBC, CTV, and Global from 2008 to 2009.

Baumann’s study found that 87% of the characters in adverts were White; Canada itself, is 80% White.canada canadian White genocide

In an interview with CBC’s Lang & O’Leary Exchange, Baumann said “What we found was that there was an under-representation of some visible minority groups. Along with that we found that the way that different groups are portrayed – it provides more opportunities for favorable portrayals of white characters, compared to black characters and Asian-Canadian characters

We were hoping that because prior research had happened based on commercials that were aired 20 years ago, 15 years ago, that maybe things had changed, but what we found was much more of the same, rather than change

If companies want to play it safe and just use commissioned advertisements that are just generic, then it’s safest to go with white characters as the “default’ kind of person that can be used in any situation. So for that reason I think we see them used a lot,

The media does have the power to shape our ideas about who people are. The media can reinforce cultural values that are already out there, so when we see commercials that feature characters that we are not used to seeing — a black family eating at a restaurant rather than a white family — little by little if we are exposed to those ideas over time, it broadens the idea of what is normal,

Baumann’s stance on White Genocide is not surprising since he got his PhD from Harvard University, which has spawned many other anti-Whites in the past.

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7 comments for “Canadian study calls for more non-Whites in adverts.

  1. Anonymous
    January 3, 2014 at 3:19 pm

    Does this guy actually gey paid to think up this rubbish. Get a real job prof.

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    • Anonymous
      January 5, 2014 at 5:23 am

      Yes I would agree with anonymous, do blacks in their country use whites in their adverts….no i don’t think so prof, you sound more like a lib and nothing much to do!

      View Comment
  2. Tomasz Winnicki
    January 3, 2014 at 4:18 pm

    I think it’s not surprising that real scientists like, for example William Shockley, are much more likely not to buy into that equality garbage, whereas the pseudoscience cranks are much more likely to be anti-racist lefties.

    Yeah, it’s sad and unfortunate that they get public money.

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  3. Ikari
    January 3, 2014 at 5:04 pm

    Ever notice how these anti-white groups never complain that minorities are under-represented in depictions of crime and criminals? You want a picture of a mugger, carjacker, or home invader? He’s going to be white. Need to film an attack for a TV drama? The criminal is going to be white. You even think about using a black man you’ll be attacked as a racist.

    But if you look at the percentages…

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  4. cecil
    January 3, 2014 at 6:24 pm

    Email him and give your opinion.

    AFrica for AFricans, ASia for Asians, White countries for Everyone?

    That;s white Genocide not progressive policy.

    Ask him why he is so anti-white.

    View Comment
  5. bryan
    January 3, 2014 at 6:24 pm

    Stop White Genocide!

    View Comment
  6. BillyTheKid
    January 3, 2014 at 10:35 pm

    White Sooopremacists claim MSM reportage of interracial violent crime is “too White”, while real world crime stats show just the opposite.

    Will the intrepid Professor Baumann write a report exposing the MSM, or is anti-racist a codeword for anti-White?

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